Alex Muir

Alex’s role is to turn client desires and the 1’s and 0’s produced by the data team into actual strategies clients can implement. He insists on pointing out that the best data in the world is useless until you can put it in context and apply it to a problem. Alex has worked with political, corporate, and non-profit clients on several continents, and leads many of WPA’s international projects. He holds an MA from the University of New Brunswick and a BA from Simon Fraser University.