Charles Lavoie

Charles Lavoie is a seasoned marketing professional with extensive experience in leading strategic initiatives across various sectors. Currently serving as the VP of Marketing for APAC and previously for China at WPIC Marketing + Technologies, Lavoie has demonstrated a strong ability to grow teams and drive marketing strategies. Lavoie’s background also includes significant roles at BioTwin as Marketing Director and at PBB Creative where key contributions led to agency expansion and increased profitability. Lavoie co-founded Infina Vodka, holding the positions of CFO and COO, and has experience as a Country Manager in China for CareerUp, Inc., as well as serving as a Trade Commissioner at the Embassy of Canada. Lavoie holds multiple advanced degrees in international business and Chinese studies from prominent institutions.