Ben White

Ben White is a seasoned professional in data strategy and audience planning with extensive experience in market research within the video game industry. Currently serving as a Manager of Data Strategy at WPP Media since June 2025, Ben previously held roles as an Audience Planner and Insights Manager at T&P𝑚, focused on the EA account. Ben's notable tenure at Ubisoft, spanning over a decade, included positions from Associate Market Research Analyst to Sr. Market Research Analyst, where significant contributions included leading consumer profile studies, market segmentation projects, and managing a substantial research budget. Ben's early career involved writing and customer service, culminating in a Bachelor’s Degree in Magazine Journalism from Ohio University.