Dan Perko

Dan Perko is a seasoned analytics and measurement leader with over a decade of experience supporting prestigious consumer brands. Currently serving as the Director of Analytics at WPP Media, Dan leads analytics for Electronic Arts US and Colgate-Palmolive Skin Health, driving significant revenue gains through advanced measurement strategies. Previously, Dan held notable roles at Condé Nast, where they developed e-commerce performance models, and at Vince as the Digital Analytics Manager, employing customer insights to enhance retail strategies. Dan's educational journey includes pursuing a Bachelor of Business Administration in Marketing from Ohio University.