Laurie Winters

Laurie Winters is an accomplished professional with extensive experience in product management and digital marketing. Currently serving as the Director of Identity Data Product Management at WPP Media since June 2025, Winters previously held the role of Senior Digital Program Manager at Choreograph, where oversight included program management for Choreograph as a Service (CaaS) and client enablement. Prior experience includes a tenure at UnitedHealthcare as Director of Product Operations, where responsibilities encompassed managing product operations for a digital wellness initiative and collaborating with major vendors to enhance consumer experience. Earlier, Winters served in various capacities at UnitedHealthcare, delivering consumer product innovations and executing marketing strategies. Winters' career began at Wunderman, leading digital marketing solutions across diverse industries. Educational qualifications include a Bachelor of Arts in Communications/Marketing from The University of Texas at Arlington.