Lisa Kraft

Lisa Kraft has a robust background in programmatic advertising, currently serving as Group Head Programmatic at GroupM since May 2021, following roles as Senior Managerin and Programmatic Managerin. Prior experience includes a role as Trainee DIGITAL at Mindshare Germany from November 2019 to April 2021, an internship in E-Business at Deutsche Hospitality from September 2017 to March 2018, and a position at Würth Group as Aushilfe in late 2013. Lisa holds a Bachelor's degree in Tourismusmanagement from Hochschule Heilbronn, complemented by an enriching academic experience at Universidad de Granada from 2016 to 2017.