Lorenzo Mendiola

Lorenzo Mendiola is an experienced professional in marketing and advertising, currently serving as an Affiliate Marketing Associate at WPP Media since January 2025, where key clients include Apple Retail, Marvel, and ESPN. Previously, Lorenzo held the position of Vice President of New Business at Boston University AdLab from August 2023 to December 2024, successfully signing high-profile clients such as Capital One and National Geographic. Additional experience includes working as a Project Manager for Mattel during the AdLab tenure and gaining foundational skills as an Affiliate Marketing Intern at GroupM, focusing on clients like Apple Retail and PayPal. Lorenzo also served as a Resident Assistant at Boston University from August 2022 to December 2024, contributing to peer mentoring and community engagement. Lorenzo is pursuing a Bachelor of Science in Advertising at Boston University College of Communication and a minor in Innovation and Entrepreneurship from Questrom School of Business, both anticipated to be completed in January 2025.