Louise So

Louise So has extensive experience in the media and advertising industry, currently serving as the Head of Trading Europe at TikTok since January 2021. Prior to this role, Louise held various positions at GroupM from June 2009, including Director of Global Trading Partnerships & Knowledge and Global Trading Partnerships & Data Director. Louise's earlier career includes significant roles at MindShare as a Business Director from 2001 to 2009 and at Mediaedge:cia as Account Director from 1998 to 2001.