MacIej Olenderczyk

Maciej Olenderczyk is an experienced advertising professional currently serving as the Advanced TV Director at GroupM, where responsibilities include leading the launch of an Advanced TV Solution in Poland and overseeing the development of addressable TV products. Prior experience includes a role as Senior Regional Broadcast Manager at Wavemaker, coordinating extensive TV and radio campaigns across numerous countries while managing strategy and budgets. Other notable positions include Multiscreen Planner and Junior Planner at Spark Foundry, where Maciej specialized in planning and executing TV/VOD campaigns and client servicing. Earlier career roles involved market research as a Junior Fieldwork Executive at Interaktywny Instytut Badań Rynkowych IIBR. Maciej holds a Magister degree in Social Psychology of Information and Communication from Uniwersytet SWPS and further education from SGH Warsaw School of Economics.