Maria Fernanda Campos Alvarado

Maria Fernanda Campos Alvarado is a Programmatic Manager at GroupM since November 2021, previously holding the position of Programmatic Specialist. Prior experience includes serving as Coordinadora de Programmatic at Macarta and as a Programmatic Trader at IPG Mediabrands, where responsibilities encompassed monitoring, updating, and optimizing digital campaigns, launching branding campaigns, and media purchasing. Maria's early career involved a trainee position at Instituto Mexicano de la Radio, assisting in production and managing listener engagement, and a role as a Redactora at El Asertivo, focusing on content writing and audio-video editing. Maria holds a degree in Communications from Universidad Tecnológica de México, earned between 2015 and 2018.