Michael Fried

Michael Fried is a Director of Programmatic at WPP Media, where they drive programmatic strategy and oversee a range of digital marketing campaigns. With over ten years of experience in programmatic advertising, they have shown proficiency in managing diverse campaigns across platforms such as display, video, CTV, and social media. Previously, Michael held roles at MediaCom, Publicis One, and GroupM, contributing significantly to the development and execution of multichannel marketing strategies. They are also a published writer and blogger with strong analytical skills, currently pursuing a Bachelor of Science in Business Management at Brooklyn College.