Shirin James is a skilled programmatic marketing professional with extensive experience across multiple organizations. Currently serving as a Programmatic Account Manager at Publicis Groupe since August 2024, Shirin previously held similar positions at Wavemaker and Kimberly-Clark, where expertise in media analysis and optimization was demonstrated. A background in programmatic campaign management was established at Syneos Health, complemented by an earlier role at Target focusing on programmatic trading and media planning. Shirin's experience also includes affiliate marketing as a Client Service Analyst at Epsilon and implementing Google Shopping strategies at Regalix. Notably, training in data-driven marketing is backed by a Master's degree in Digital Marketing and Channel Management from the University of Surrey, alongside a Bachelor of Engineering in Computer Science from Visvesvaraya Technological University.