Mohd Salman Shaikh

Associate Director - Planning at WPP Media

Mohd Salman Shaikh is an experienced digital media professional currently serving as a Manager in Digital Media Planning & Buying at GroupM since November 2023. Prior to this role, Mohd was a Digital Media Planner & Buyer at Interactive Avenues from October 2021 to October 2023, where responsibilities included driving branding and performance campaigns for clients like Citibank and Mahindra, as well as negotiating deals across various digital channels. Earlier experience includes working as a Performance Media Specialist at Syndic, Inc., managing the global affiliate program for Qatar Airways and Kiwi, and as a Digital Marketing Intern at Mediallianz Marketing & Digital Media, responsible for creating ad campaigns. Mohd's career began as a Marketing Coordinator at Royal Dry Fruits Pvt. Ltd., focusing on brand requirements and marketing collateral development. Educational qualifications include a Master's of Commerce in Business Administration from the University of Mumbai and an MBA in Business, Management, and Marketing.

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