Preeti Mascarenhas

APAC Head Of Strategy And Product (mindshare)

Preeti Mascarenhas currently serves as the APAC Head of Strategy and Product at WPP Media, a position held since May 2025, having previously led strategy and product initiatives at Mindshare from July 2022 to May 2025. Prior to that, Preeti held the role of Chief Strategy Officer at Dentsu from January 2022 to July 2022 and was a Principal Partner at Mindshare after serving as the Head of Strategy at Mindshare (Group M Media India Private Limited) from 2018 to January 2022. Preeti holds a degree in Sustainable Business Strategy from Harvard Business School Online, completed in September 2022.

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