Zach Smith

Zach Smith serves as the Global Head of Experience Strategy at WPP Open X for The Coca-Cola Company, beginning May 2023. Prior roles include Senior Partner and Group Strategy Director at EssenceMediacom, where responsibilities included being Joint Global Head of Experience Strategy for The Coca-Cola Company. Smith has an extensive background at MediaCom, holding various senior positions, notably Global Experience Strategy Lead for Coca-Cola TM, and has worked with clients such as Mars Petcare and Anheuser Busch-InBev. Early career experiences include roles as a Communications Planner at Optimedia US and a PR & Marketing Intern at Haines & Kibblehouse, Inc. Zach holds a B.A. in Advertising from Penn State University, earned in 2008.