Amanda Phillips serves as President and WPP Regional Client Lead for Ford Europe, as well as WPP Global Client Lead for Ford Pro, managing cross-company strategies to meet client ambitions and drive transformation. Previously, experience includes leadership roles in brand operations and global marketing strategy at Jaguar Land Rover, as well as overseeing omnichannel content and marketing operations at British Airways. Amanda has held senior positions at Millward Brown, hibu, and Volume, where strategic insights and customer acquisition strategies were developed. A former trustee of Plan UK, Amanda also founded a behavior change agency and led Proximity London as Chief Executive. Educational qualifications include a Master's degree in Social Sciences and a BSc in Psychology from The Open University.
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