Christina Peyton

Christina Peyton is an accomplished marketing executive with extensive experience in the health and digital sectors. Currently serving as Global Vice President of Health@WPP, Christina leads the Go-To Market Strategy and oversees a community of 10,000 health experts. Key achievements include launching an AI event for senior health marketers and establishing a partnership with TikTok for health brand guidelines. Prior to this role, Christina held positions such as VP of Marketing & Growth for APAC at WPP and Head of Marketing & PR at Digitas APAC. Christina's career also includes project leadership at The Observatory International and consultancy roles at ISBA and Alchemy Centre. Christina holds a BA in Marketing & Advertising from the University of the Arts London and a Master Class in Digital Change Management from Hyper Island.