Gino Baeck

Gino Baeck currently serves as Chairman of the Board at WPP and CEO of GroupM, roles held since January 2021 and February 2015, respectively. Under Gino Baeck's leadership at GroupM, the organization has achieved significant milestones, including a rise from third to first in the Belgian market, a billing increase of over 40% in the past four years, and the establishment as a thought leader recognized as Agency of the Year for three consecutive years. Previously, as CEO of Mindshare from October 2001 to September 2020, Gino Baeck transformed the agency from seventh to first position in the ranking, achieving over 25% growth in billings over five years. Gino Baeck also played a pivotal role as CEO of Maxus from January 2009 to April 2016, successfully launching the agency in Belgium and expanding its workforce significantly. Gino Baeck's career began as a Product Manager at De Persgroep and progressed through roles in business development and project administration, solidified by educational credentials from UMONS and Hogeschool Antwerpen.