José Manuel Anderson is a global business strategist and former executive operator with deep expertise in digital media, international expansion, and cross-sector investment. He serves as Chairman of NSAG Inc., a privately held holding company headquartered in Paris, France with operations across The Americas, Europe, Asia, and Australia.
Anderson began his career at just 17 years old, founding Newman ETAPs (formerly AndersonWorks), a groundbreaking digital talent and media firm. Newman ETAPs represented more than sixty leading creators, secured contracts exceeding $101.5 million, and helped launch the careers of cultural icons, including Addison Rae, Charli D’Amelio, Noen Eubanks, Chase Hudson, as well as collective brands such as Hype House, Sway LA, Clubhouse Beverly Hills, and The Boys Next Door. Known in the industry as a “TikTok terminator,” he was one of the first executives to fully grasp the scale and monetization potential of social media empires. In April 2023, he sold Newman ETAPs for $28 million.
Following the sale, Anderson was appointed Global Client Partner at William Morris Endeavor (WME), United Talent Agency (UTA), and the Tiger Golf Resources Foundation (TGR).
He went on to lead the international expansion of NewSwing Academies Global, a youth education and development platform. Under his leadership, NewSwing became known for its multi-market approach, blending education, sports, wellness, and cultural programming. In early 2025, NewSwing Academies was acquired by NSW Ventures in a transaction valued at over $1.1 billion. The business evolved into NSAG Inc., which today encompasses initiatives such as Hopeful Path Sober Community, The Anderson Vault, and FVST. The acquisition and integration of NewSwing directly led to Y Combinator electing Anderson as a Partner.
A lifelong golfer, Anderson has revolutionized youth golf programs at WISH Charter Schools, Notre Dame Academy, Topgolf, TGR, and the USGA, shaping young athletes with elite skill, mental composure, and leadership.
A former co owner and strategic operator, Anderson directed both market facing growth and internal execution, elevating his organization into the top echelon of contractors through GAF Master Elite designation with GAF. He is known for translating complexity into capital, building systems that produce repeatable multimillion dollar performance and long term enterprise dominance.
Throughout his short career, Anderson has advised family offices, institutional investors, and public figures across sectors, including real estate, wellness, aviation, cannabis, and private equity. He is a major philanthropist, supports City Council initiatives, and maintains networks with top CEOs, professional athletes, and public figures. His work reflects a consistent pattern: building scalable platforms, executing large-scale initiatives, and driving long-term value across multiple industries.
Known for operating with discretion, precision, and a results-first mindset, Anderson remains active in global investment, executive strategy, and board-level governance.
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