Serena Shen

Serena Shen is the WPP China Director of Marketing & Growth, leveraging extensive experience in digital, social media, PR events, advertising, product marketing, and media relations in both China and the United States. They have previously held the role of Marketing Director for Therabody and Head of Marketing & Communication at & Other Stories. With a background in brand management and corporate strategy, they possess strong analytical and strategic planning skills honed in high-pressure environments. Serena earned an MBA in Marketing from the University of Delaware and holds a Bachelor's degree in Advertising from Fudan University.