Serena Peterson

Head of SEO at Wpromote

As Head of SEO at Wpromote, Serena leads a high-performing team of SEO professionals in all aspects of organic, technical, content and offsite strategy. Before joining Wpromote, Serena held account management, strategy and analytics roles at iProspect, MRM-McCann, WPP, Moz and Contentsquare. She has been fortunate to have worked with some of the world’s best-known brands including Microsoft, Xbox, Sony, Carter’s, Samsung, Target, Realtor, Anthem, FedEx, PayPal and more.


Previous companies

WPP logo
iProspect logo
ContentSquare logo
Microsoft logo
Moz logo


  • Head of SEO

    Current role