Sierra Hillinger

Sierra Hillinger is a seasoned marketing professional with extensive experience in media strategy and digital marketing. Currently serving as the Group Director of Media Strategy at Wpromote, Sierra oversees multiple paid media teams and manages a comprehensive budget to drive performance goals. With a strong background in performance marketing, team leadership, and cross-channel strategy execution, Sierra has held various roles including Senior Director and Director of Media Strategy, where responsibilities included analyzing KPIs, optimizing media strategies, and managing substantial ad budgets across various platforms. Previous positions at Bonfire Marketing Company and other firms involved account management, content creation, and campaign execution, contributing to notable client engagement and growth. Sierra holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Oregon.