Varvara B.

Varvara B. is an experienced professional currently serving as a Commercial Analytics Manager at WSAudiology, focusing on global marketing, data strategy, and insights since May 2023. Prior experience includes a nearly nine-year tenure at Mars, where Varvara excelled in roles such as Sales Intelligence Manager and Business Intelligence Expert, contributing to projects in business analytics and sales operations transformation. Varvara played a pivotal role in developing performance metrics and training initiatives, driving data literacy across the organization. Earlier career stages involved positions at Schneider Electric, American Power Conversion, Mitsubishi Electric Europe BV, and Volkswagen Group Rus, where Varvara demonstrated expertise in CRM system implementation, sales analytics, and project management. Varvara holds a Master’s degree in International Business from the Russian Foreign Trade Academy.