WSFA has continually built its news department. In the early days, it was one half-hour newscast a day. Now, WSFA airs more than 19 hours of local newscasts each week. Some of the most popular additions to WSFA news were a series of tower-cams, giving viewers aerial views of weather and traffic, and Advanced Super Doppler 12, the city's only live local weather radar. 

WSFA was also the first television station in the state to upgrade to digital, non-linear video news gathering equipment and the transition to High-Definition is now underway. News coverage and the technology that accompanies it are mainstays at WSFA, however the station is equally grounded in community support projects throughout the year.

News & Journalism

WSFA 12 News

WSFA 12 News' headquarters in Montgomery, United States

Mark P. Bunting

Ashley Stewart

Rachel McCollough

Kerry Robelotto Johnson

Desmond Wingard

The News Team at WSFA 12 News is responsible for producing and delivering comprehensive local news coverage. This includes reporting on current events, weather, and traffic, creating engaging digital content, and anchoring live newscasts. The team leverages advanced technology like live local weather radar and digital video equipment to ensure high-quality news delivery, while also participating in community support initiatives.

News Team

This department focuses on managing communications and content production across various multimedia platforms.

Media Relations

The Sales Team at WSFA 12 News is responsible for generating revenue through advertising and sponsorships. This includes developing and maintaining relationships with local businesses and organizations, crafting customized advertising solutions across digital, broadcast, and new media platforms, and driving sales strategies to maximize client engagement and satisfaction. By leveraging WSFA's expansive reach and advanced technological offerings, the team ensures that advertisers effectively connect with their target audiences.

Sales Team

This department focuses on creating and managing digital content to engage and inform target audiences.

Digital Content Production

This department oversees all aspects of sports programming and direction.

Sports Management

This department focuses on the development and management of engineering projects alongside editorial content assignments.

WSFA 12 News

Org chart

Teams

News Team

Media Relations

Sales Team

Digital Content Production

Sports Management

Engineering and Editorial

Offices

WSFA 12 News

Org chart

Teams

News Team

Media Relations

Sales Team

Digital Content Production

Sports Management

Engineering and Editorial

Offices

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