Peter Reid

Peter Reid is an experienced design leader currently serving as Design Director at WTBR since August 2025. Previously, Peter held the role of Design Director at Coinbase from December 2022 to June 2025, contributing to a cross-functional creative team and partnering with various stakeholders to create impactful campaigns and product experiences. As the first Creative Director at Benchling, Peter played a crucial role in defining the global brand strategy during a period of rapid growth. Additional experience includes directing digital and brand initiatives at ueno., leading a creative team at 72andSunny, overseeing product innovation at Odopod, and guiding UX/UI projects at Huge. A solid foundation was established in design as a Senior Designer at Big Spaceship and an Art Director at DNA Studio, complemented by an Associate's Degree in Publication Design from the Academy of Art University.