Samantha Dumas

Samantha Dumas has a long and varied career in marketing and branding. Samantha began their career in 2010 as a Government Relations Assistant at GCI Canada, where they conducted research into Current Affairs and Industry-Specific Trends. In 2013, they joined Hydropothecary Medicinal Cannabis LP as a Brand Strategist, where they worked directly with the company co-founders to support the development of the award-winning cannabis brand. In 2018, they became the Chief Branding Officer at CaniBrands, a next-generation wellness products company. In 2020, they founded Meta: Branding & Launch Services for Athlete Entrepreneurs and also became the Managing Partner at FDI Business Diplomacy. Samantha also became the Chief Brand Officer at Femme Flexor, and the SVP of Marketing at both Amplify and WUNDERWORX. In 2021, they continued their role as SVP of Marketing at both Amplify and WUNDERWORX, and also became the President of their own company, Samantha Dumas Inc.

Samantha Dumas attended Algonquin College of Applied Arts and Technology from 2008 to 2010, where they completed a Diploma in Public Relations in the field of Public Relations. Prior to that, they attended the University of Ottawa from 2007 to 2008, studying Biology, General.