Bcomm Sonia Tessaro

Sonia Tessaro, BComm, is an experienced marketing professional with a strong background in developing and executing marketing strategies across various organizations. Currently serving as a Marketing Specialist for the Waterloo Undergraduate Student Association (WUSA) since January 2022, Sonia is responsible for promoting events and programs that enhance student engagement, managing both part-time and co-op staff in marketing initiatives. Previous experience includes a significant role at Kumon Canada Inc., where Sonia supported franchisees with national signage, managed a national rebranding project, and oversaw a successful student awards event program. Earlier roles include Senior Marketing Coordinator at Dollar Thrifty Automotive Group and various positions at Kumon Canada Inc. Sonia holds a Bachelor of Commerce in Marketing Management from Ryerson University and several professional certifications, enhancing expertise in business process improvement and social media marketing.