Matthew Ridd is a seasoned professional with extensive experience in sales and entrepreneurship. Currently serving as Co-Founder and COO at Wuva since May 2025, Matthew also co-founded Tree2me.co.uk in December 2020. Previously, Matthew held several roles at PatSnap from October 2019 to May 2025, ultimately as Sales Development Manager, contributing to innovations in connected technology for a global clientele. Earlier experience includes leadership and sales roles at Amazon, where a strategic marketing campaign achieved significant engagement, and international sales at GWIN Group, involving high-profile exhibitions. Matthew's career began in customer service roles including a bartender at Elk Hale and various positions that honed interpersonal skills, culminating in a business degree from Royal Holloway, University of London.
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