Alejandro Gabriel Bethlen

Alejandro Gabriel Bethlen is an accomplished executive with extensive experience in various leadership roles across multiple industries. Currently serving as Executive Vice President, International at WeightWatchers since October 2025, Alejandro oversees global operations in markets outside the U.S. Additionally, Alejandro is the Chairman of the Board of Directors at Munich International School, enhancing educational programs in one of Germany's premier International Baccalaureate schools. Previous positions include Chief Merchandising Officer at zooplus, CEO of The Bouqs Company, and various senior roles at Amazon, where responsibilities encompassed managing significant P&L for multi-billion dollar product categories. Alejandro’s career began at Procter & Gamble, progressing through a series of impactful marketing and management roles. Alejandro holds an MBA from Rice Business and a BBA from the University of Houston's C.T. Bauer College of Business.