Alex Sparkes is an experienced professional in the sports industry, currently serving as Vice President of International at WWE since October 2021, overseeing revenue growth and development strategies outside the USA. Prior roles include Senior Director and Director of International at WWE, managing key partnerships and broadcast agreements in strategic markets. Alex was recognized as a Sport Industry NextGen Leader in 2021 and has held key positions at DAZN, including Rights & Partnerships Account Director, where responsibilities involved leading the rights acquisition team in Japan. Previous experience encompasses roles at Stats Perform, SportQuake, and AB InBev. Alex holds a Bachelor of Science in Psychology from The University of Manchester and a Master of Science in Sport Management and Marketing from Birkbeck, University of London.
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