Shelby Bailey

Shelby Bailey is an accomplished marketing professional with extensive experience in brand and product management, primarily within the sporting goods and event management sectors. Currently serving as Marketing Manager and Brand Manager at WWEX Group since March 2020, Shelby has successfully led cross-functional teams in more than 150 new product launches, revamping marketing strategies that improved brand merchandising and drove significant sales growth. Previous roles include Associate Product Manager and Marketing Coordinator at PlayCore, where Shelby implemented innovative marketing programs and managed substantial marketing budgets for trade shows. Additionally, Shelby has held positions in market research and academic support at the University of Tennessee at Chattanooga, showcasing strong research and analytical skills. Educational qualifications include an M.B.A. and a Bachelor's degree in Marketing/Communications, both from the University of Tennessee at Chattanooga.