Geoff Richards

Geoff Richards serves as Chief Operating Officer of Wyndham Vacation Clubs, the vacation ownership business line of Wyndham Destinations. In this capacity, Richards oversees core business operations, strategic operations, product development and integration, process excellence and quality as well as enterprise-level growth initiatives. Richards also leads the hospitality, real estate and development divisions of the company.

A member of the Wyndham family since 1996, Richards began his career with Wyndham Vacation Ownership as a Sales Program Manager, and subsequently held several leadership positions within the company’s sales and marketing operations, including Senior Vice President of Sales Development, Vice President of Sales and Site Marketing Programs and Executive Vice President of Global Sales Operations.

Richards has extensive business operations experience with the company, having held executive leadership positions in sales development, site marketing, hospitality, human resources and global sales operations during his tenure. In addition, he served as the executive sponsor of a multi-year technology initiative designed to improve the company’s inventory management and reservation systems.

Richards earned a Bachelor of Science degree in business management from North Carolina State University and holds real estate licenses in North Carolina and Florida.