Alex Matjanec

Alexander Matjanec is an experienced entrepreneur and executive in the financial technology and insurance sectors. As the Founder and CEO of Wysh since August 2021, Alexander leads a modern life insurance company focused on enhancing financial protection accessibility. In addition, Alexander serves as the Chief Executive Officer of String and Key, a stealth financial technology studio transforming money management and protection. Previously, Alexander co-founded and served as CEO of AD:60, which partnered with notable companies to create innovative financial products. Alexander also co-founded MyBankTracker.com, contributing to its acquisition by QuinStreet, Inc. in 2019. Other roles include Head of Product & Marketing at ACE Portal and Strategy & Integration Director at Triumph360, LLC. Alexander holds a BBA from Acadia University, with a focus on Communications, Finance, Marketing, and Political Science.