Josh Rakic

Josh Rakic is an experienced content leader currently serving as Head of Content at X Games since March 2023. Prior to this role, Josh was Head of Content & Creator Marketing at Amazon's Amp, where responsibilities included leading the content marketing and editorial team, as well as executing go-to-market campaigns. Josh's background also includes significant roles at Twitch as Director of Content Programming & Editorial, and at Red Bull Media House as Executive Producer of Creative Development, contributing to innovative content strategies across various media platforms. Earlier career experiences include copywriting at HarperCollins Publishers, managing marketing communications for Red Bull's motorsports team, and working as a journalist for The Sydney Morning Herald. Josh holds a degree in Screenwriting from UCLA and a Bachelor's degree in Creative Advertising and Journalism from the University of the Sunshine Coast.