Yara Daccache

Yara Daccache is an accomplished expert in sales and marketing with a robust background in directing high-impact campaigns across various industries. Currently serving as the Head of Direct Sales for MENA at Company X since November 2022, Yara previously held prominent positions, including Senior Vertical Lead for Luxury & Automotive at Snap Inc. and Client Partner for Travel & Education at Facebook. Earlier experience includes a role as Business Developer - Portfolio Manager at Mirum Agency and Communication Director at Leo Burnett Beirut, where Yara successfully managed major brands such as Procter & Gamble's Camay and Wella. Yara's career began as an Account Executive at DDB Paris. Yara holds a Master of Science in Digital Marketing and Media from ESCP Business School and a Bachelor of Arts in Business Administration from the American University of Beirut.