Betty Gower

Betty Gower has a diverse and extensive work experience in various leadership roles in marketing and brand strategy. Betty started their career as Vice President of Marketing at Univision Communications Inc., where they played a key role in the launch of a joint venture between Televisa and Univision. Betty then moved to NUVOtv as Vice President of Marketing, leading brand strategy and successfully launching a series that won awards and achieved high viewership. Betty also served as Vice President of Marketing at NBCUniversal Telemundo Enterprises, where they implemented best practices and marketing initiatives across Telemundo's network of owned and operated stations.

Betty's experience also includes roles as Principal Consultant at The Beehive Group, where they led marketing strategy and business development, and as System Strategy Consultant at Kaiser Permanente, guiding the healthcare organization's strategy for the launch of the Affordable Care Act. Betty further gained experience as Chief Marketing Officer at Classic Party Rentals, where they managed the relaunch of the brand and implemented targeted demand-generation strategies.

In recent years, Betty has held leadership positions in digital marketing and brand strategy. Betty served as Chief Marketing Officer at Bambu Global, overseeing comprehensive branding and messaging for multiple companies within the parent company. Betty also founded a boutique agency called "The Market Ninja," dedicated to empowering small to mid-size businesses with marketing offerings and consulting services.

Currently, Betty is working as a Fractional Chief Marketing Officer at Xapa, where they utilize their expertise in marketing and brand strategies. Overall, Betty Gower has a successful track record in developing highly targeted marketing and communications strategies, driving results, and empowering businesses in various industries.

Betty Gower has a diverse educational background. Betty earned a Bachelor of Arts (BA) degree in Global Economics, International Politics, and Mathematics from UCLA in 1994. Additionally, they were awarded a Fellowship in Business Administration Executive Education from Harvard Business School. Currently, Betty is pursuing a Master of Business Administration (MBA) degree in Global Business from Brown University, which is expected to be completed in 2022.