Madhu Balakrishnan

Madhu Balakrishnan is an experienced marketing and communications professional with over 15 years of experience leading creative teams across B2B and B2C businesses. Skilled in building go-to-market (GTM) strategies, Madhu’s core focus at Xceedance is building a brand-to-demand strategy that helps accentuate the Xceedance brand in global insurance markets.

Madhu comes from a strong entrepreneurial background with expertise in diverse marketing techniques. From helping build an online sales channel for commercial insurance policies to running customer engagement strategies for a card gaming company, he has helped many start-ups in the online space.