Xcenda
Gene Reeder is currently serving as a Professor and Director of Outcomes Research at Kennedy Pharmacy Innovation Center. Previously, Gene held the title of Director, Strategic Market Insights at Xcenda. Before that, Gene was a Professor at Presbyterian College School of Pharmacy. Gene also served as a Distinguished Professor Emeritus at the University of South Carolina. Gene holds a PhD in Health Care Management and Economics from the University of South Carolina Darla Moore School of Business.
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Xcenda
Cencora (formerly AmerisourceBergen/Xcenda), is a strategic consultancy that enables biopharma partners to effectively communicate and deliver their brand's value to key global healthcare stakeholders, driving market access around the world. Cencora is a leading global pharmaceutical solutions organization centered on improving the lives of people and animals around the world. We partner with pharmaceutical innovators across the value chain to facilitate and optimize market access to therapies. Care providers depend on us for the secure, reliable delivery of pharmaceuticals, healthcare products, and solutions. Our 46,000+ worldwide team members contribute to positive health outcomes through the power of our purpose: We are united in our responsibility to create healthier futures. Cencora is ranked #11 on the Fortune 500 and #24 on the Global Fortune 500 with more than $200 billion in annual revenue. Learn more at www.cencora.com