Cheng Fan Shean

Cheng Fan Shean serves as the Visionary & Chief Purpose Officer at Xedea since May 2023, focusing on embodying and promoting the organization's vision and values, nurturing community culture, and fostering relationships with key stakeholders. Prior to this role, Cheng was the Chief Purpose Officer at Shock Media Studio from May 2018 to April 2023, where responsibilities included safeguarding company culture and managing external relationships. Cheng also held multiple roles at Affiliate World Plus Sdn Bhd, including General Manager and Co-Founder, overseeing extensive digital marketing initiatives. Earlier experience includes consulting and account management at Whitman Independent Advisors Sdn Bhd and a sales role at Great Eastern Life. Cheng holds a Bachelor of Commerce degree in Marketing and Management from Monash University Malaysia.