Alexander Mark Deakin-McKay

Marketing Director at Xeinadin Group

Alexander Mark Deakin-Mckay has a diverse work experience spanning across various industries. Alexander is currently serving as the Marketing Director at Xeinadin Group, leading a central marketing team and overseeing the delivery of the company's commercial marketing and brand strategy.

Prior to this, Alexander held the position of Head of Marketing and Business Development at Xeinadin Group and Head of Marketing and Sales at another organization.

Alexander also has experience as a Marketing and Brand Manager at Vernon Building Society, where they played a key role in developing and managing the company's marketing and brand initiatives. Before this, they worked as a Marketing Manager at the same organization.

Alexander has previous experience in the media industry, having worked as an Account Manager at Reach plc, where they achieved overachievement of target goals in both digital and press advertising channels. Alexander also served as a Marketing Account Executive and a Field Marketing Representative at Reach plc.

Additionally, they have experience as a Letting Negotiator at Countrywide Plc, where they successfully managed the letting process for a brand new development.

Outside of their professional career, Alexander has held roles such as Assistant Director and Cast Member at Bolton School Alumni, Sales Assistant and Order In Store Manager/Visual Merchandiser at House of Fraser, and Actor at National Youth Theatre.

Furthermore, they have contributed to community development initiatives as a Teacher in a remote rural village through Think Pacific.

Early in their career, they gained customer service experience as a Customer Service Representative at Peel Group and worked as a Stylist at French Connection.

Throughout their work experiences, Alexander has demonstrated strong leadership skills, strategic thinking, and a results-oriented approach.

Alexander Mark Deakin-Mckay received a Bachelor's Degree in Drama and Dramatics/Theatre Arts from the University of Exeter in 2016. In 2018, they pursued further education in Marketing by completing the Google Squared Digital Marketing program at Avado. In 2022, they obtained a Global iMA practitioner certification from iMA strategies, specializing in Communication, General. Additionally, from 2018 to 2020, Alexander gained experience in Organizational Leadership through their time at Hallidays Accountants. Alexander completed their High School education at Bolton School Boys' Division from 2011 to 2013.

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