XELEMENT
Amro Aboonoq is a Co-Founder and CEO of XELEMENT, an agency focused on business and brand building. Amro has experience in general management, business leadership, marketing, brand stewardship, and strategy roles across sectors. Amro's goal is to elevate Saudi marketing and advertising. Amro also worked as the Sr. Branding & Communication Team Leader at Badir Program, where they monitored and managed brand equity and developed brand plans. At Mobily, they held roles as an Advertising Supervisor, Content Experience Supervisor, and Content Experience Officer, where they worked on marketing communication, creative execution, and TV commercial production.
Amro Aboonoq completed their high school education at Riyadh schools, earning a High School Certificate, from 1992 to 2003. Amro then went on to graduate from Prince Sultan University with a Bachelor of Business Administration degree in Marketing from 2003 to 2010.
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XELEMENT
Established in 2013, XELEMENT is a full-service agency in Saudi Arabia, leading the way in advertising, branding, strategy, and media. As a pioneering movement in advertising innovation, we redefine the traditional scope of creative agencies. Our consultancy approach empowers us to build strategic solutions for complex business challenges. As an award-winning entity, our strength lies in a unique approach that focuses on understanding brands’ ambitions, uncovering unique success elements, and creating inspiring results. Our purpose, "Create Powerful Success Stories," drives us to transform each brand's journey into a globally resonant narrative, shaping a future where success stories inspire beyond boundaries.