Alisa McPhail

Alisa McPhail has extensive experience in marketing and communications, with a strong focus on strategy, campaign execution, and team management. Alisa is currently the Head of Marketing at Xelix, a position they have held since February 2023. Prior to this, they worked at Vuealta as the Head of Global Marketing and the Head of EMEA Marketing, where they were responsible for developing and implementing marketing strategies.

Before joining Vuealta, Alisa was a Senior Marketing Manager at Xelix from November 2019 to April 2022. In this role, they were the first marketing hire and had full ownership of the company's marketing strategy. Alisa spearheaded various projects such as rebranding, website launching, and setting up sales enablement channels. Alisa also contributed to the company's commercial success by generating revenue and pipeline and supporting the CEO with Series A fundraising.

Earlier in their career, Alisa worked as a Digital Marketing Manager at Broadbean Technology and as a Senior Marketer at UBM plc. At these companies, they focused on digital campaigns, lead generation, and implementing innovative marketing techniques.

Alisa's experience also includes roles as a Marketing Manager at Linkfluence - a Meltwater company, a Marketing Executive at Alexander Knight, and a Freelance Writer at GradQuiz. In these positions, they developed content strategies, coordinated events, and managed social media platforms.

Additionally, Alisa worked as an Event Coordinator at Bayswater Summer (Language Study Centres) and as a Communications Manager at KR Multicase. In these roles, they demonstrated their organizational and leadership skills by managing client relationships and leading teams.

Overall, Alisa McPhail has a diverse background in marketing and communications, with a strong track record of strategic planning, campaign execution, and team management.

Alisa McPhail attended the University of East Anglia from 2010 to 2013, where they obtained a BA Honours degree in Media Studies. Their field of study focused on Television, Film, and Creative Writing. Prior to that, from 2008 to 2010, they attended The Sixth Form College in Colchester for their A Levels. During this time, Alisa studied English Language, Media Studies, Sociology, and Performance Studies. In addition to their formal education, in March 2018, Alisa obtained a certification in Content, Data, and SEO from The Institute of Direct and Digital Marketing (IDM).