Andrea Liu

Andrea Liu is an accomplished marketing professional with extensive experience across various industries, including technology, retail, and publishing. Currently serving as the Account Based Marketing Manager for North America at Xero since August 2022, Andrea focuses on building partner relationships to drive business growth. Prior experience includes a role as Associate Marketing Manager at Canadian Tire Corporation, where Andrea developed and executed strategic marketing campaigns. Additionally, Andrea has held multiple marketing and product management positions at HarperCollins Publishers, specializing in brand strategy and campaign execution. With a strong educational background including an Honours Bachelor of Arts from the University of Toronto and a Graduate Certificate in Creative Book Publishing from Humber College, Andrea also completed a Data Analytics and SQL program at General Assembly in 2020.