James Kyd - Egm Marketing At Xero

James Kyd is an accomplished marketing professional with extensive experience in brand strategy and marketing leadership. Currently serving as the Global Head of Brand Strategy and Marketing at Xero since January 2017, James previously held the position of CMO at Coretex and served as Global CMO at Tait Communications, where leadership encompassed global marketing functions and corporate communications. Prior to that, a significant tenure at IBM saw James in various roles, including Director of Marketing and Solutions for the General Business unit and Director of Marketing Demand Programs, overseeing marketing strategies across multiple regions. James holds a Global Business Strategy degree from Harvard Business School and a Bcom Hons in Marketing from Otago University.