Julia Edwards-Smith

Julia Edwards-Smith is an accomplished marketing professional with extensive experience in financial services, digital marketing, and customer experience. Currently serving as General Manager Growth Product Marketing for Payments and Payroll at Xero since September 2022, Julia previously held the position of Chief Customer Officer at McMillan Shakespeare, where responsibilities included leading digital, marketing, and customer experience teams to enhance employee financial well-being. Julia's tenure at the National Australia Bank spanned multiple roles, including CMO and General Manager of Consumer Marketing, where significant campaigns and digital innovations were successfully launched. Julia's career began with foundational roles in marketing management and account management across various industries, supported by a Bachelor's Degree in Commerce with First Class Honours from the University of Melbourne.