Xero
Rachael Cho is an accomplished marketing professional with extensive experience in partner and small business marketing across various regions in Australia and Asia. Currently serving as the Head of Partner Marketing for ANZ at Xero since August 2018, Rachael has successfully led strategies to enhance channel growth. Prior roles at Xero include Senior Partner Marketing Team Manager for Australia and SMB Marketing Manager for Asia, where Rachael oversaw brand and acquisition activities in Singapore, Hong Kong, and Malaysia. Previous experience at Telstra involved managing product launches, developing go-to-market strategies, and enabling partner sales for small business products. Rachael also held roles at Commonwealth Bank and ANZ in communications and engagement within the banking sector. Rachael holds a dual Bachelor’s degree in Biomedical Science and Commerce (Finance) from Monash University.
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