Shane Hurt

Shane Hurt has over two decades of experience in creative leadership, currently serving as the Head of Campaign and Performance at Xero since January 2016. In this role, Shane led the successful 'Your business supercharged' brand campaign that achieved high recognition in advertising effectiveness. Previously, Shane held positions as Global Creative Director and Creative Director at Xero, facilitating significant agency transformations and establishing innovative creative processes. Prior experience includes serving as Creative Director at SapientNitro, leading marketing projects, and working as a Creative Group Head at Nitro Shanghai, where Shane transitioned from design to advertising. Early career roles included freelance work as an Art Director and partnership at Lab11, contributing to youth-oriented projects. Shane's foundational experience began as a Designer at Marcus Lee Design and as a Junior Designer at RankinBevers Associates. Shane holds a degree in Visual Communication & Design from Design College Australia.