Tessa O'Brien

Tessa O'Brien is an accomplished marketing professional with extensive experience in digital marketing and growth strategies across various industries. As the Head of Promotions & Offers, Global at Xero since October 2020, Tessa leads a growth marketing function focused on user lifecycle optimization and revenue generation. Previous roles include Head of Digital Marketing for APAC at Xero, Head of Digital Marketing for Australia at AKQA, and significant positions at AGL Energy and ANZ, where Tessa managed digital strategy, audience optimization, and content management. Tessa's early career included marketing roles at Coles, Spotless Group, Global Speech Networks, and IBM. Tessa holds a Bachelor of Business in Marketing and Information Technology from Monash University.