Hanan Rasool

Hanan Rasool has a diverse work experience starting in 2008 as a Research Associate at Aftab Associates (Pvt.) Ltd, where they prepared research proposals and executed projects. Hanan then worked as a Research Associate at Pakistan Institute of Trade & Development (PITAD) from 2009 to 2010, where they played a key role in creating execution strategies for research projects.

In 2012, Hanan established their own trading company called Wellcott Sources, where they successfully launched the business and handled brand building, marketing campaigns, and client management. Hanan held this role until 2017.

From 2014 to 2015, Hanan worked as an Assistant Manager Research at Beaconhouse Group, where they developed policy documents, conducted industry-wide analyses, and focused on pricing strategies for the education sector.

In 2017, Hanan joined Pak Elektron Limited as a Manager eCommerce and Market Intelligence. In this role, they were responsible for budget allocation, end-to-end e-commerce management, and leading a team of Trade Marketing Officers.

Starting in 2021, Hanan held multiple roles simultaneously. Hanan worked as a Customer Success Manager at Expert Marketing Advisors, a Director - Marcom & Design at Xgrid.co, and the CEO and Founder of Digital Rift.

Throughout their career, Hanan has demonstrated a wide range of skills, including research, project management, marketing, business development, and team leadership.

Hanan Rasool's education history starts with their completion of O/A' Levels at Lahore Grammar School from 1999 to 2004, where they focused on Add Maths, Physics, and Economics. Hanan then pursued a Bachelor of Science (Hons.) degree in Economics and Management from the University of London, graduating in 2008. Continuing their education, they pursued a Master of Business Administration (MBA) degree with a focus on Marketing at the Lahore School of Economics, completing their studies in 2012. In addition to their formal education, they obtained a Google Digital Masterclass Green Belt certification from Google in December 2018.