Ivan Xia

Ivan Xia is a seasoned expert in big data and digital advertising with a rich background spanning multiple industries, including FMCG, e-commerce, travel, technology, finance, and automotive. Currently, they serve as the Head of Data Intelligence at 小红书, where they lead a team focused on driving community user growth and content strategy. Prior to this, Ivan held significant roles at Ping An Health as Senior Director of Data and Operation, and at Facebook, where they influenced marketing strategies and operational efficiencies for brand and performance advertisers. Their experience also includes pivotal positions at Unilever and Qutoutiao, where they led data-driven marketing initiatives and analytics teams.